With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools. Pricing options start from the Essential plan, which covers 10 websites and includes core features like website audit, competitor analysis, and keyword suggestions.
- It looks entirely unnatural and spam to google eyes and eventually a bad user experience.
- A shopper needs product details, while a researcher wants comprehensive information.
- Plus, if you already have run a site, you can also identify what works and what doesn’t in your specific case.
- Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus.
- Break down complex topics, explain technical terms, and use examples when needed.
- Write a slug that incorporates your keyword and identifies your website structure when possible.
Target Keywords With High Commercial Intent
Because you want search engines and users to quickly understand what the content is about. Each requires multiple tools and tasks to do them properly, but the investment, be it in time or money, can pay dividends in terms of increased rankings, traffic, and repeat visits. To optimize for E-E-A-T, create high-quality, accurate content that reflects your expertise.
For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options.
Useful on-page SEO tools
Our SEO campaigns are perfect for customizing the specific on and off-page services restoration companies may need to compete in their SEO Anomaly markets. We also offer local SEO services ideal for smaller restoration brands. In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process. Our on-page SEO services are designed to give your content the best possible shot at ranking. Another reason why content is more important than backlinks is because content gives the user a clear idea of what the page is all about. Backlinks, on the other hand, only give a slight indication of what the on-page content is all about.
📝 34. Update Your Content Regularly For Freshness
A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines. Many content optimization tools have built-in features for title and meta description optimization, but you can always try out free tools for a quick idea of how things work.
It’s no secret that reverse engineering is a GREAT link building strategy. For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that you get.
It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page. You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page.