SEO tools can focus on keyword research, auditing, rank tracking, and more. Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links.
This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated. The tool’s main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics.
Keyword Suggestion Tool
Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks.
The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords. With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you SEO Anomaly regularly write content briefs for others to complete.
- These tools will help you build a robust backlink profile and improve your overall SEO performance.
- It lets you pull out key topics and build your own content outlines.
- Or the reports coddle me too much and don’t have enough density.
Internal Linking Tool
Get full access to the Keyword Explorer tool with a free trial of Moz Pro. When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO.
Thanks to SEO tools, you can analyze data about your website accurately. SEO tools give you the metrics you need to measure and allow you to report this data easily. You can also analyze the SEO performance of competing companies. It is very important to collect data by doing competitor analysis, interpreting these data in your favor, and setting up strategies. Rank Checker is a professional tool that allows you to determine the position of your website in search engines. SEO Analysis & Website Review by WooRank is a browser extension that provides users with instant insights into the SEO performance of any webpage.
Ahrefs edges out its competition based on the value of what you get, especially for light to moderate SEO users. Their AI marketing tools also provide opportunities to generate copy, metatags, outlines, and other content to scale your campaigns and cut down on copywriting resourcing. There are loads of generative AI content tools out there now.
The HubSpot Customer Platform
On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. Algorithm updates and emerging competitors pose new challenges. Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. A few months later, the bakery called to report a significant rise in catering orders from customers who found them through Google.
WooRank offers actionable SEO optimization recommendations customized to your business’s unique SEO efforts and keeps tips precise and focused for easy implementation. We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation. Need comprehensive SEO tools beyond just content optimization? Frase bridges the gap between AI generation and strategic optimization.
Once you register, you’ll get three keyword reports per day for free, although some of the data is withheld. Monthly paid plans start at $9, and a lifetime plan starts at $99. Providing real-time insights into keyword rankings, search traffic, and indexing status, GSC allows users to pinpoint and fix technical issues that may affect visibility. There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance.